It’s Time the UK Took Allergy Seriously

#itstimetotakeallergyseriously

Campaign Update

When Allergy UK launched its campaign ‘It’s Time To Take Allergy Seriously’ earlier this year, it focused on highlighting the psychological impact and isolation that came with having an allergy. Being excluded from ordinary day to day activities because of an allergy was an experience with which many could relate. Social events were especially anxiety inducing for people living with food allergies.

For this latest stage of our campaign to take allergy seriously, the focus of our conversations will shift to raising awareness of food allergies and what it’s like to live with a food allergy.

With Halloween heralding the start of the festive season, shortly followed by Christmas and it’s associated social occasions, it is also the time when many people with food allergies can especially feel the harsh impact of living with the disease. Fears that their allergy will not be taken seriously is enough to stop them from being part of social events, highlighting a need for conversations around how people can easily approach these occasions and accommodate the needs of those with food allergies.

Look out for more information on this phase of the campaign here, in our news section and on our social media channels.

Living with Allergies at Christmas

Living with Allergies at Christmas

We’re aware that for those with food allergies, Christmas can be more of a challenge, so on these pages you can find resources to help others, young and not so young. Give the gift of being more allergy aware!

This year Allergy UK launched a new campaign to bring our Mission to life, reaching a wide range of audiences across the UK through the broadcast media, online platforms and social media with campaign themes that confront the realities of living with allergic conditions.

Our campaign reflects the most important things we have learnt about the lives of people living with allergy, from our research, from calls to our Helpline, from focus groups and from meeting members of our allergic community. It captures the reality of living with an allergic disease, and it asks the UK to take allergy seriously. We are calling for improved healthcare provision, better awareness in service industries and improved care standards in education environments for adults and children whose lives have been impacted by allergy.

This public campaign is just the first step in our plans for 2022 – there is more to come – and we will be asking our allergic community to join us in our mission, to support our campaign to highlight the day-to-day burden of allergic disease and bring about change.

We think it’s time…

More than three quarters (76%) believe allergies should be taken more seriously.

Our Research

Our major research study in 2021 gave us some key insights into living with allergic disease, as well as public perceptions of allergy.  Thank you to all those who participated in this important piece of research – the first of its kind to gain a better understanding of life with an allergic condition and the attitudes of our society. The compelling data is the foundation of our commitment to improve the lives of people living with allergy.

Find out more

#itstimetotakeallergyseriously

2 in 5 (46%) parents say that their child feels isolated because of how much allergies impact their lives, and they get upset if they are teased or bullied about their condition.

Our campaign themes

The fear and anxiety that an allergic condition can cause are captured in this first campaign.  The fear of a mother with a child with food allergy, the feelings of isolation that a skin allergy can bring and the feeling that no-one really understands what it can be like to live with allergy are captured in simple testimonies.

You will see these across social media and online platforms. Please show your support by sharing them where you can and by getting in touch with us.   

 

Our Champions

Our Champions

Natasha Coates

Natasha Coates

An elite disability gymnast and winner of 22 British titles

79% know at least one person other than themselves that live with allergies

How you can support the Campaign and our Mission

As we move forward with this campaign, we will be asking you to join us and make your voice heard with your stories and experiences and we will be asking you to pledge your support for the first ever Patient Charter for people living with allergy which was launched in May.

#itstimetotakeallergyseriously

38% of adults feel embarrassed going to work with their allergies and 30% of adults feel their employers and/or colleagues are dismissive of their allergies.

Patient Charter

Allergy UK has developed a charter in collaboration with patients and clinical experts which reflects the challenges that patients face in every single aspect of their lives – from accessing high quality care, wherever they live in the UK, to feeling equal in a society that dismissed their condition and disregards their needs.

Find out more