An elite disability gymnast and winner of 22 British titles
This year Allergy UK is launching a new campaign to bring our Mission to life, reaching a wide range of audiences across the UK through the broadcast media, online platforms and social media with campaign themes that confront the realities of living with allergic conditions.
Our campaign reflects the most important things we have learnt about the lives of people living with allergy, from our research, from calls to our Helpline, from focus groups and from meeting members of our allergic community. It captures the reality of living with an allergic disease, and it asks the UK to take allergy seriously. We are calling for improved healthcare provision, better awareness in service industries and improved care standards in education environments for adults and children whose lives have been impacted by allergy.
This public campaign is just the first step in our plans for 2022 – there is more to come – and we will be asking our allergic community to join us in our mission, to support our campaign to highlight the day-to-day burden of allergic disease and bring about change.
We think it’s time…
More than three quarters (76%) believe allergies should be taken more seriously.
Our major research study in 2021 gave us some key insights into living with allergic disease, as well as public perceptions of allergy. Thank you to all those who participated in this important piece of research – the first of its kind to gain a better understanding of life with an allergic condition and the attitudes of our society. The compelling data is the foundation of our commitment to improve the lives of people living with allergy.
2 in 5 (46%) parents say that their child feels isolated because of how much allergies impact their lives, and they get upset if they are teased or bullied about their condition.
Our campaign themes
The fear and anxiety that an allergic condition can cause are captured in this first campaign. The fear of a mother with a child with food allergy, the feelings of isolation that a skin allergy can bring and the feeling that no-one really understands what it can be like to live with allergy are captured in simple testimonies.
You will see these across social media and online platforms. Please show your support by sharing them where you can and by getting in touch with us.
We are privileged to have the support of politicians who believe in our Mission and who are working with us to achieve three key asks for the improvement of healthcare provision for people living with allergy:
- A National Strategy for Allergy to address the current gaps in healthcare provision for those affected by allergies
- The establishment of a National Clinical Lead/Director for allergy
- An Integrated Model for Allergy in Primary Care through increased education among primary care professionals