Pura 100% Plastic-Free, Biodegradable Baby Wipes

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Pura’s non-flushable baby wipes are 100% plastic-free, biodegradable, vegan and cruelty free. They contain no nasties such as perfume, alcohol or chlorine, and are midwife and paediatrician approved.

Our flushable baby wipes are officially accredited by Water UK as Fine to Flush, keeping sewers safe.

Pura is family business on a big mission. Launched in the Cheshire home of parents Guy and Abi Fennell, Pura is designed to be good for families, planet and pocket.

Endorsed rage:

PuraBaby Wipes

Purababy Flushable Wipes

Pura Moist Toilet Tissue Wipes

Pura Flushable Moist Toilet Tissue Wipes