Who are you and what do you do
Sealy is the world’s number one bed brand, operating in over 60 countries worldwide. Here in the UK, we produce innovative beds and mattresses utilising the most advanced technology and fibres to ensure our customers receive a great night’s sleep.
What are your business objectives with regards to allergy and supporting people with allergic disease?
At Sealy our aim is to make sure everyone receives the best night’s sleep possible. One of the biggest culprits of ‘sleep theft’ is allergens. We invest a lot of time and resource in product development and research to make sure that our mattresses reduce the amount of allergens commonly found in such environment. Purotex fibres do just that and work proactively to ensure the mattress remains hygienic and bug-free throughout its lifespan. Allergy UK endorse this unique technology found in our mattresses.
Why have you chosen to partner with Allergy UK?
Sensitivity to allergens can cause exhaustion and poor quality sleep. We have chosen to partner up with Allergy UK to make sure people with allergies have the best possible recommendations when it comes to sleeping with allergies.
Our research has revealed people in the UK are waking up feeling tired on at least four days each week, with 84% reporting this has made them more susceptible to illnesses. Our partnership with Allergy UK enables us to reach out to those who suffer with allergies or those who just want the peace of mind that they are sleeping on a clean, healthy surface each night.
What is the overall objective for the partnership?
It is important to us that we are able to educate our customers on the importance of a healthy sleeping environment. Working with Allergy UK allows us to do this and bolsters our commitment to great quality, hypoallergenic sleep.