Who are you and what do you do?
WaterWipes was created in 2008 by Edward McCloskey, whose new-born daughter suffered with sensitive skin and severe nappy rash. In response to this, he set about creating a wipe with no added chemicals, and so WaterWipes, the world’s purest baby wipes, made with only two ingredients, 99.9% purified water and a drop of fruit extract, were born. In 2018, we grew our portfolio by introducing WaterWipes with Soapberry, a new wipe with added natural cleaning power for growing babies, who are starting to explore food and the world around them. Our vision is to provide parents with a product that cleans and cares for their baby without having to compromise on their skin. WaterWipes are now 100% biodegradable* and have been validated by the Skin Health Alliance as being purer than cotton wool and water.
What are your business objectives with regards to allergy and supporting people with allergic disease?
Our objective is to allows parents to feel safe in the knowledge that they can have a wipe that cleans and cares for their children without having to compromise on their skin, as many other products contain harmful chemicals and additives.
Why have you chosen to partner with Allergy UK?
Having the approval of Allergy UK reinforces our vision as a brand in ‘becoming a global leader, that disrupts the status quo with powerfully pure brands that clean and care for what is most precious to our consumers, in a sustainable way.’ We are committed to utilising our technology to only produce products that contain purified water and natural ingredients that clean and care for the most sensitive skin.
What is the overall objective for the partnership?
Consumers are increasingly looking for brands and products they can trust in, brands that are honest and authentic. As part of our journey to disrupt the status quo we are committed to only producing products that are kind to premature, new-born and sensitive skin – of all ages – using our unique technology.
*within 12 weeks in an industrial setting/plant in accordance with EN13432