HelplineOur Campaigns
What We DoAt Allergy UK, our campaigns are the heartbeat of our mission, to ensure that allergies are taken seriously and that those affected receive the support and recognition they deserve. Addressing a wide spectrum of allergic conditions, from food and skin allergies to respiratory and venom-related reactions, each campaign is designed to highlight the unique challenges faced by individuals living with allergies and to promote positive change in healthcare, education, and public awareness.
Whether it’s advocating for clearer food labeling, supporting families affected by indoor allergies, or empowering the next generation of allergy allies, our campaigns are a call to action for everyone to take allergies seriously.
Explore our current and past campaigns below to learn more about our efforts and discover how you can get involved in making a difference.
Allergy Awareness Weeks
Explore Allergy UK’s Allergy Awareness Weeks, a series of national campaigns dedicated to raising awareness about the impact of allergies on individuals and communities. These initiatives provide a platform to highlight key topics, engage the public, and advocate for better recognition and management of allergic conditions.
I Wish I Knew
With allergies on the rise, projected that 1 in 2 people in Europe will be living with one by 2026, ‘I Wish I Knew’ emphasises the importance of early intervention and informed decision-making.
Wellcome Home
‘Wellcome Home’ emphasises the importance of creating environments that are safe and comfortable for everyone, especially those with indoor allergies. Through various resources and information, ‘Wellcome Home’ aims to educate the public and encourage actions that can lead to healthier indoor spaces.
My Life, Your Hands
With over two million people in the UK living with food allergies, ‘My Life, Your Hands’ aimed to ensure that more individuals are prepared to act in emergency situations. Funds raised helped support our efforts to increase allergy awareness and provide resources to those affected.
Judith's Wish
Judith’s Wish was inspired by the tragic loss of 14-year-old Ruben to anaphylaxis in April 2019. Despite taking precautions and informing staff about his life-threatening allergy, Ruben was told the popcorn he consumed was safe, only to suffer a fatal reaction shortly after. His mother, Judith Bousquet, has since partnered with Allergy UK to ensure no other family endures such a devastating experience.
It's Time
Launched in 2022, ‘It’s Time’ was a national call to action, urging the UK to take allergies seriously. This initiative emerged from a comprehensive 2021 study involving over 7,000 participants, revealing that 76% of adults with allergies believe their condition isn’t taken seriously enough.
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