Helpline
To explore our previous Allergy Awareness Week campaigns, click here.
Allergy Awareness Week 2025
I Wish I Knew…
Allergies are on the rise, and by 2026, it’s estimated that 1 in 2 people in Europe will be living with an allergy. Despite this growing prevalence, many people still don’t appreciate that allergy is a chronic health condition – not just a minor inconvenience. Consequently important information about allergic disease is overlooked or disregarded. This can include understanding how allergies can affect your overall health and why early intervention is crucial in ensuring allergies are well managed.
That’s why for Allergy Awareness Week 2025, we’re launching our new campaign – ‘I Wish I Knew’.
Our aim is to ensure anyone who may be affected by allergy one day can recognise symptoms early and seek support to control and manage their allergy. The right knowledge at the right time can change the course of an allergy journey.
We’re starting our conversation by highlighting three things everyone needs to know about allergy. Knowing these three things can make it so much easier to take action at the earliest signs of an allergy, minimise complications and possibly even change the course of an allergy journey altogether.
We are also inviting anyone already living with allergies to share what they wish they had known sooner in their allergy journey via our ‘Wall of Allergy Wisdom‘. The wisdom gained from these real-life stories can help someone else avoid a difficult situation or navigate their journey with greater confidence.
Three things to know about allergy
I wish I knew...
- 50%
of adults with food allergies
have developed over the age of 35. BMJ 2024
- 80%
of people with asthma
also have other allergic conditions. Asthma UK
- 90%
of patients with eczema
have an additional allergic condition and ¼ have 3+ allergies. Not Just Skin Deep, 2021
Self-Help Hub
Our Self-Help Hub offers valuable resources to help you recognise allergy symptoms early, find the support you need and take control. Become empowered to manage your allergy and prevent complications before anallergy takescontrol of your life.
The Wall of Allergy Wisdom
What’s something about allergy you wish you’d known sooner? Share your insight to help others on their journey. Explore real experiences, discover eye-opening lessons and add your own to the wall!
How can you support our campaign?
There are lots of ways to get involved in Allergy Awareness Week 2025. You can take on Allergy UK’s very own fundraising challenge Walk Your Way, share your story or simply help spread the word on social media. Every action makes a difference. Find everything you need to get started here.
Your Stories
Your stories show how the right information at the right time could have made all the difference. Along with personal experiences, each story reveals the three things you wish you’d known sooner, valuable insights that could change the course of someone else’s allergy journey.