How to Apply

Seal of Approval Logo

Seal of Approval Endorsement

The Seal of Approval is an internationally recognised endorsement, with extremely high standards. Our testing is completely independent and carried out by scientific experts, and carries with it a responsibility on our part to ensure that the products we endorse with our Seal of Approval are worthy recipients.

In general terms, to obtain the Seal of Approval the product must be able to be scientifically tested, with a proven, measurable result of restricting or removing allergens or the product must have a significantly reduced allergen content. By looking through the detailed listing of our current Seal holders it is possible to get a reasonable idea of the type of product which is suitable for the Seal of Approval.

If you would like to make an initial enquiry about submitting your product for approval, please contact:

Leigh George, Head of Endorsement and Product Services : leigh@allergyuk.org

 


 

Allergy Friendly Product Award

Allergy UK - Allergy Friendly ProductThe Allergy Friendly Product award is also widely recognized and a vital award for allergy sufferers. The product assessment is carried out by a panel of experts who assess the product from a consumer point of view, making sure that the product provides them with a benefit in some way. In addition to this a specific consultant (i.e. dermatologist) will also check the product thoroughly to ensure that there is nothing about it which could harm an allergy sufferer or cause an allergic reaction.

We also request that companies provide 10 samples of each product to be trialled for suitability by sufferers of allergy, asthma, intolerance or sensitivity.

It is extremely important to note that the Allergy Friendly Product award is in no way a substitution for the Seal of Approval, and that their functions are entirely different. Under no circumstances would the Allergy Friendly Product award be given to products which do not meet the rigorous standards of the Seal of Approval. The function of the Allergy Friendly Product award is to provide consumers with guidance when looking for products which can help make sufferers of allergy, intolerance or sensitivities, lives easier and more pleasant simply by their use, rather than by anything the product specifically does, such as an air purifier that removes allergens.

If you would like to make an initial enquiry about submitting your product for approval, please contact:

Leigh George, Head of Endorsement and Product Services : leigh@allergyuk.org
 


 

Allergy Award Service

Allergy UK - Allergy Friendly ServiceThe Allergy Award Service is our latest introduction, we aim to help and advise consumers regarding places to stay or services to use, which may be more suitable for them, as the 'service provider' will have made significant efforts, either in the products they use or within the environment provided. i.e. a hotel may use endorsed anti allergy bedding, vacuum cleaner, chemical free cleaning products and provide complimentary soaps which are suitable for sensitive skin.

Whilst we cannot 100% guarantee the services to consumers, as it would be impossible to 'police'. We will have advised the 'service provider' on various requirements to reduce the exposure to allergens in different ways, therefore making it possible to provide a service which is less likely to affect someone suffering from allergy, intolerance or sensitivities.

If you believe your 'service' is beneficial to a sufferer of allergy, intolerance or sensitivities, please contact the commercial team to discuss this endorsement further.

If you would like to make an initial enquiry about submitting your product for approval, please contact:

Leigh George, Head of Endorsement and Product Services : leigh@allergyuk.org