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Easy to ASK Campaign


Living with a food allergy is never easy, but for some young people it’s having worrying implications. Many young people are too embarrassed to talk publicly about having a food allergy or intolerance especially when in a social setting – risking allergic reactions or even more fatal consequences. 

Easy to ASK

New research by the Food Standards Agency (FSA) in partnership with Allergy UK and the Anaphylaxis Campaign reveals that 41 per cent of young people (16-24-years-old) with food allergies or intolerances don’t feel confident at all or only feel a little confident to ask serving staff for allergen information. The research also reveals that 60 per cent of those surveyed avoid dining out due to their condition.

That’s why local authorities are partnering with the FSA to launch Easy to ASK, a campaign designed to empower young people to ask about allergens when eating out, so that they can make safe choices. Easy to ASK also reminds food establishments to ask customers about their dietary needs, and help put people with food allergies (especially those who are young and may be embarrassed) at ease. It follows the simple prompt:

Always ask about allergies

Speak Up

Keep Safe

Carla Jones, CEO Allergy UK says: “We are delighted to have been part of this important research alongside the Food Standards Agency and Anaphylaxis Campaign and we would like to thank the members of our Allergy Community who took the time to fill out the survey.

It is shocking to hear that nearly one in ten (9%) of young people (16-24) with food allergies or intolerances keep their condition hidden, risking allergic reactions or even fatal consequences. We wholeheartedly support the Easy to ASK campaign designed to empower young people to let businesses know they need accurate allergen information to manage their food allergies”.

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