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Allergy UK comments on the new Peter Rabbit film

Filmmakers behind the new Peter Rabbit movie due to launch next month have been forced to apologise after facing calls for it to be withdrawn from cinemas over a scene in which the protagonist and his furry friends deliberately pelt an allergic man with blackberries.

Allergy UK's official statement from CEO, Carla Jones reads:

'Anaphylaxis can and does kill. To include a scene in a children’s film that includes a serious allergic reaction and not to do it responsibly is unacceptable, as is bullying. Mocking allergic disease shows a complete lack of understanding of the seriousness of food allergy and trivialises the challenges faced by those who live with this condition, particularly parents who live in fear of their child suffering a life threatening reaction.  We expect to see a significant response from our community, and we will be communicating with the production company about the scene's withdrawal.'

Read the full story here.

Our Anaphylaxis Factsheet

For more information on Anaphylaxis and Severe Allergic Reaction, please see our Factsheet.

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