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Consumer Award FAQ's
What is the Consumer Award?
Allergy UK’s Consumer Award (CA) provides members of the public, with guidance when purchasing ‘allergy friendly’ products. Allergy UK has a very high public profile and the media are extremely supportive of its efforts to assist allergy sufferers. The CA is a commercial arrangement between Allergy Research Limited (the trading company of our charity “The British Allergy Foundation” with the operational name of “Allergy UK”) and your company.
What are the benefits of having the Consumer Award logo?
The logo is instantly recognisable and gives a clear indication that the product has received the award which has been shown to benefit allergy sufferers.
Can I use the Consumer Award logo on marketing material?
Yes. Once your product is under licence you will be entitled to use the Logo on your product packaging, marketing materials and all media activities.
Do you help in marketing our product?
Yes. We market your product by adding your product to our endorsed product listings, available both on our website and a paper listing sent out to all our enquirers. The product remains on these listings all the time it’s under licence with us. We will also add the product to our newly endorsed product page of our website, included as a link on our e-newsletter sent out to over 15,000 people, the product remains on this particular page until the next e-newsletter is sent out (approx 3–4 months).
How do I apply?
A completed application form is required to start the process and this can be obtained from the Business Development Team. Submit this along with the twenty five pieces of anecdotal evidence (using our standard questionnaire), the product and a list of ingredient content. A Terms of Reviewing Agreement and invoice will then be issued, which should be signed and returned, together with full payment before we are in a position to commence the review.
How long does the application process take?
The application will take approximately four to six weeks from confirmed commencement of review.
What happens after the review?
At the end of this time you will receive a copy of the report with the recommendation on whether the Consumer Award can be awarded. If the product has been successful, a full Licence Agreement will be issued for your signature, followed by a Certificate of the award.
How much does it cost?
Please contact our Business Development Team for a quotation.
How do we pay?
You can either pay by cheque or bank transfer (BACS) prior to the assessment.
Can we use our own in house team for assessment?
No. The assessment will organised by Allergy UK and conducted by a panel of people experienced in allergy, based on the information given in the application forms, who then cross reference the anecdotal evidence provided by at least 25 consumers.
Is the CA valid for the lifetime of the product?
Yes. However the licence is renewable annually at a cost, assuming your product has not changed in any way.
What if I improve my product during the year?
If the change is aesthetic (e.g. a change in the packaging) that’s ok, but we ask you to keep us informed of such changes. If you have changed the formulation/performance/structure, then the product will have to be reassessed, which may be subject to a fee. Contact the Business Development Team to discuss your requirements